tonyhaile.com
Strong contender for world’s most inspirational person Sunny Bates has launched her latest project: Pheeder. This is web 2.0 for phones, call up leave a message and all your friends (or whoever you want) will automatically receive a voice mail with your message. This is a fantastic way to keep up with your extended social group, especially if, like me, you find times and venues change at the drop of a hat.
However, Pheeder’s phone tree capabilities also has a few other handy uses. It is an excellent way for organisations to get information out to a large body of people fast. Say you are a school principal and your school has a snow day, Pheeder could instantly inform the student body it has a day off. It could act as an emergency service for your business and even has applications in organising peaceful protests, where people currently use a more neolithic approach to phonetrees, allowing a faster more flexible response to the fight against ‘the man’ .
I think this is really why Pheeder can really be classed as a telephonic version of web 2.0; Pheeder may be providing a specific service but what it eventually becomes will not be down to a marketing department or company strategy, its development will largely be driven by users shaping it to their needs. It’s currently only available in the US, but I think this is a nifty and useful service that I’m looking forward to giving a decent go when I hit New York later this year.
