20 December 2006

Flawed advertising?

Posted by tony under: Polar .

Scott's Expedition Biscuits A nice lady was wandering through a shop in the south coast, found these biscuits for sale, and gave them to me. They are apparently exact replicas of the biscuits that Scott took with him on his 1911-12 South Pole expedition. The packaging claims that the biscuits are perfect for trekking adventures, and at 470 cals per 100g they certainly pack a wallop. I just wonder whether basing your biscuit on the famously insufficient and ultimately deadly nutrition strategy that Scott employed is the best advertising to go with. Taste good though.

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