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		<title>2011 in Books</title>
		<link>http://www.tonyhaile.com/2011/12/31/2011-in-books/</link>
		<comments>http://www.tonyhaile.com/2011/12/31/2011-in-books/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 21:15:16 +0000</pubDate>
		<dc:creator>tony</dc:creator>
				<category><![CDATA[Books]]></category>

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		<description><![CDATA[<p>In 2011, 41 books taught, challenged and entertained me (down from <a href="http://www.tonyhaile.com/2011/01/01/2010-in-books/">43 in 2010</a>, a worrying trend). This was how it played out.</p> <p>Philsophy</p> <p><a href="http://www.amazon.com/Straw-Dogs-Thoughts-Humans-Animals/dp/0374270937/ref=sr_1_1?s=books&#38;ie=UTF8&#38;qid=1325364482&#38;sr=1-1">Straw dogs by John Gray</a><br /> <a href="http://www.amazon.com/Enchiridion-Epictetus/dp/1463527500/ref=sr_1_1?s=books&#38;ie=UTF8&#38;qid=1325364506&#38;sr=1-1">The Enchiridion by Epictetus</a><br /> <a href="http://www.amazon.com/Musonius-Rufus-Lectures-Cynthia-King/dp/145645966X/ref=sr_1_1?s=books&#38;ie=UTF8&#38;qid=1325364540&#38;sr=1-1">The Writings of Musonius Rufus translated by Cynthia King</a></p> <p>Straw Dogs was recommended to me by [...]]]></description>
			<content:encoded><![CDATA[<p>In 2011, 41 books taught, challenged and entertained me (down from <a href="http://www.tonyhaile.com/2011/01/01/2010-in-books/">43 in 2010</a>, a worrying trend). This was how it played out.</p>
<p><strong>Philsophy</strong></p>
<p><a href="http://www.amazon.com/Straw-Dogs-Thoughts-Humans-Animals/dp/0374270937/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364482&amp;sr=1-1">Straw dogs by John Gray</a><br />
<a href="http://www.amazon.com/Enchiridion-Epictetus/dp/1463527500/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364506&amp;sr=1-1">The Enchiridion by Epictetus</a><br />
<a href="http://www.amazon.com/Musonius-Rufus-Lectures-Cynthia-King/dp/145645966X/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364540&amp;sr=1-1">The Writings of Musonius Rufus translated by Cynthia King</a></p>
<p>Straw Dogs was recommended to me by a close friend and it was a book I promptly disagreed with. Its central thesis was that man was still a slave to animal passions and thus, still ruled by violence, had not advanced in any way. I contrast that with the world I see in which slowly, painfully we have consistently enlarged our circle of care from family to tribe to include those who would have once been persecuted for beliefs and practices foreign to ourselves. It is imperfect and unevenly distributed, but, particularly if you read <a href="http://www.amazon.com/Peoples-Tragedy-Russian-Revolution-1891-1924/dp/014024364X/ref=sr_1_3?s=books&amp;ie=UTF8&amp;qid=1325364566&amp;sr=1-3">Orlando Figes on the casual brutality of pre-revolution Russian peasantry</a>, that any part of the world we live in today is utterly different to that horror says something about our ability to progress.</p>
<p>Epictetus and Musonius Rufus have had more effect on me than any other writers I think I have ever read. Their outline of stoicism is something I had begun to delve into last year and now consider to be core principles to abide by. As with all philosophy, one should not just put on the full mantle of stoicism without questioning or challenging its parts (and some parts do invite challenge), but as a pathway to a more honourable, happier life it has been supremely valuable. I’d recommend <a href="http://www.amazon.com/Guide-Good-Life-Ancient-Stoic/dp/0195374614/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364593&amp;sr=1-1">William Irvine’s a Guide to the Good Life</a> as a great introduction to stoicism.</p>
<p><strong>Strategy</strong></p>
<p><a href="http://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364628&amp;sr=1-1">Competitive Strategy by Michael Porter</a><br />
<a href="http://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364652&amp;sr=1-1"> Good, Strategy, Bad Strategy by Richard Rumelt</a><br />
<a href="http://www.amazon.com/Strategy-Paradox-Committing-Success-Failure/dp/0385516223/ref=sr_1_2?s=books&amp;ie=UTF8&amp;qid=1325364674&amp;sr=1-2"> The Strategy Paradox by Michael Raynor</a></p>
<p>Michael Porter’s classic is incredibly dense with useful information and perspective, so much so that it can occasionally become a challenging read. It’s hugely important for understanding the importance of where you are in your industry with regard to its evolution and your competitors. One of the most enlightening and refreshing concepts was that strategy within an industry is often ideally about making moves that do not have a negative impact on your competitors; negative impacts = retaliation = diminishing margins. Porter’s work also ties nicely in with my stoic reading as his exhortation that the key to every company is that it live in harmony with its industry and environment is almost word for word the mantra of stoicism that man should live in accordance with nature.</p>
<p>In contrast to Porter’s heavy prose, Rumelt’s Good Strategy, Bad Strategy is beautifully written and accessible. It is also iconoclastic and brilliant. Rumelt dismisses most companies mission statements and vision as just so much indistinguishable blather; instead he asks that we focus on the kernel of good strategy: diagnosis of the environment, development of guiding principles and a coherent set of actions that spring from these principles. Michael Raynor’s Strategy Paradox is fascinating, particularly for its placement of uncertainty at the core of managing strategy. He points out that those strategies with the greatest profit potential exist at the edges of the cost leadership-product differentiation continuum. These same strategies are also those most vulnerable to uncertainty and disaster. If his formulations for overcoming this seem less concrete than his diagnosis, it merely exemplifies the seriousness of the challenge.</p>
<p><strong>Sales</strong></p>
<p><a href="http://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364724&amp;sr=1-1">SPIN Selling by Neil Rackham</a><br />
<a href="http://www.amazon.com/Leaky-Funnel-Hugh-Macfarlane/dp/0975135414/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364744&amp;sr=1-1"> The Leaky Funnel by Hugh Marcfarlane</a><br />
<a href="http://www.amazon.com/Sales-Marketing-Six-Sigma-Way/dp/1419521500/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364769&amp;sr=1-1"> Sales and Marketing the Six Sigma way by Michael Webb</a></p>
<p>Rackham’s classic is one of the few sales books based on actual data rather than personal anecdote. It draws upon data gathered from 35,000 sales people to piece together the components of successful sales. It’s dismissive of the aggressive close techniques taught elsewhere and I’ve made it required reading for my sales team. The Leaky Funnel takes a ‘business book as novel’ approach to teach its message. It’s interesting in the way it focuses on the connection of sales to the rest of the business entity and is a fast read.</p>
<p>Sales and Marketing the Six Sigma Way is interested in sales in a far more macro fashion than SPIN selling and as such is a useful complement. It was the book that helped me to better understand the function of marketing and how much of successful sales is structural rather than based upon personal ability.</p>
<p><strong>History</strong></p>
<p><a href="http://www.amazon.com/Lies-My-Teacher-Told-Everything/dp/0743296281/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364818&amp;sr=1-1">Lies my Teacher Told Me by James Loewen</a><br />
<a href="http://www.amazon.com/Skunk-Works-Personal-Memoir-Lockheed/dp/0316743003/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364837&amp;sr=1-1"> Skunkworks by Ben Rich</a><br />
<a href="http://www.amazon.com/Gotham-History-York-City-1898/dp/0195140494/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364857&amp;sr=1-1"> Gotham: a History of NYC to 1898 by Mike Wallace</a><br />
<a href="http://www.amazon.com/Where-Good-Ideas-Come-ebook/dp/B003ZK58TA/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364875&amp;sr=1-1"> Where Good ideas Come From by Steven Johnson</a></p>
<p>Johnson’s Where Good Ideas Come From and Rich’s Skunkworks both delve into the history of innovation; Johnson looking at the factors that come together behind innovative advances and Rich giving a detailed history of his time leading the original Skunkworks at Lockheed. However, the beasts that blew me away this year were Gotham and Lies my teacher told me. Be warned Gotham is gigantic, but as a book that constantly surprised and taught me about my adopted city it is highly recommended to every New Yorker. Whenever I think that the pace of startups is frenetic, I can reflect on just how <em>recent</em> so much of New York is and the incredible pace with which it was built would put almost every modern entrepreneur to shame.</p>
<p>Lies my teacher told me takes aim at the way school textbooks have burnished lesser men into heroes and fudged facts in order to get the nod from partisan school boards. Among other things, it outlines the atrocities of Christopher Columbus and the veil that has been drawn for so many over the origins of the civil war (yes, it was principally about slavery, not states rights). Give it to your children and watch them lay down some knowledge on their high-school history teachers.</p>
<p><strong>Management and Organisation</strong></p>
<p><a href="http://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884/ref=sr_1_4?s=books&amp;ie=UTF8&amp;qid=1325364925&amp;sr=1-4">High Output Management by Andy Grove</a><br />
<a href="http://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271781/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364946&amp;sr=1-1"> The Goal: A Process of ongoing improvement by Eli Goldratt</a><br />
<a href="http://www.amazon.com/Fractal-Organization-Creating-sustainable-organizations/dp/0470060565/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364966&amp;sr=1-1"> The Fractal Organisation by Patrick Hoverstadt</a><br />
<a href="http://www.amazon.com/Balanced-Scorecard-Translating-Strategy-Action/dp/0875846513/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325364995&amp;sr=1-1"> The Balanced Scorecard by Robert Kaplan</a></p>
<p>High Output Management is a great practical read for management at all levels. It lays into the problem of co-ordination between departments while ensuring knowledgeable management and makes a good case for a matrix reporting structure within organisations. It also doles out advice on people management that I have found helpful over the last year. The Goal is, like the Leaky Funnel, a business book written as a novel and succeeds well in its mission. It focuses on the Theory of Constraints and condenses the problem of businesses down to Throughput, Inventory and Operational expense. It’s obviously aimed at bricks and mortar industry but I found the lessons valuable for my own more ephemeral business.</p>
<p>The Balanced Scorecard was a whitepaper with 200 too many pages in it, though maybe my harsh judgement comes from the fact that its focus is on far larger businesses than I am involved with. I had high hopes for the Fractal Organisation that were immediately tarnished by the churlish tone the author adopted in his introduction, however looking beyond that there were good nuggets of information around the problems that organisations find when facing the need to adapt to environments of greater and greater complexity.</p>
<p><strong>(Auto)Biography</strong></p>
<p><a href="http://www.amazon.com/Journals-Scotts-Expedition-Oxford-Classics/dp/0199536805/ref=sr_1_3?s=books&amp;ie=UTF8&amp;qid=1325365038&amp;sr=1-3">Scott’s Last Expedition: Journal by Robert Falcon Scott</a><br />
<a href="http://www.amazon.com/Big-Dead-Place-Menacing-Antarctica/dp/0922915997/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365069&amp;sr=1-1"> Big Dead Place by Nicholas Johnson</a><br />
<a href="http://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365084&amp;sr=1-1"> Steve Jobs by Walter Isaacson</a><br />
<a href="http://www.amazon.com/Adland-Searching-Meaning-Branded-Planet/dp/0767928970/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365112&amp;sr=1-1"> Adland by James Othmer</a></p>
<p>The debate over Scott’s expedition to the Antarctic still rages, and I’ve read my fair share of the combatants around this, but nothing gave me the same insight as Scott’s own words. His passion for science and his essential humanity burn through and his last words to his family are choking. Johnson’s Big Dead Place gives the alternate view of Antarctica: that of the life of modern day base workers. It’s a highly engaging book that suggests that whatever scientific purpose is proclaimed by the Antarctic authorities, it is stifling bureaucracy (and alcohol) that rules in the south.</p>
<p>The Steve Jobs biography has been dissected by others and we don’t need another one here. Othmer’s Adland was not quite what I expected and thus I got the sense I was reading it for the wrong reasons. Nevertheless it is an engaging look at one man’s journey through the advertising world; here be dragons.</p>
<p><strong>Fiction</strong></p>
<p><a href="http://www.amazon.com/Lord-Light-Roger-Zelazny/dp/0060567236/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365140&amp;sr=1-1">Lord of Light by Roger Zelazny</a><br />
<a href="http://www.amazon.com/Skinny-Legs-All-Tom-Robbins/dp/0553377884/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365225&amp;sr=1-1"> Skinny Legs and All by Tom Robbins</a><br />
<a href="http://www.amazon.com/Hunger-Games-Trilogy-Boxed-Set/dp/0545265355/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365245&amp;sr=1-1"> The Hunger Games Trilogy by Suzanne Collins</a><br />
<a href="http://www.amazon.com/Snuff-Novel-Discworld-Novels/dp/0062011847/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365267&amp;sr=1-1"> Snuff by Terry Pratchett</a><br />
<a href="http://www.amazon.com/Lincoln-Lawyer-Michael-Connelly/dp/1455500232/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365290&amp;sr=1-1"> The Lincoln Lawyer by Michael Connolly</a><br />
<a href="http://www.amazon.com/Drop-Harry-Bosch-Michael-Connelly/dp/0316069418/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365319&amp;sr=1-1"> The Drop by Michael Connolly</a><br />
<a href="http://www.amazon.com/11-22-63-Stephen-King/dp/1451627289/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365339&amp;sr=1-1"> 11/22/63 by Stephen King</a></p>
<p>Lord of Light is a classic fantasy I return to at least once a year, and I am fooled into believing I know more about hinduism than I really do every time. What comes through Michael Connolly’s books is his expert grasp of the minutiae of his subjects; this is a guy who knows the LA crime beat. I read the entire Hunger Games Trilogy in one evening, which testifies to its popcorn readability; it was fascinating to see how Collins had brought together utterly disparate worlds with ease (think Project Runway meets Deliverance). Snuff was, as always with Pratchett, a diverting read but not up to par with some of his other discworld novels and 11/22/63 was both a fascinating meditation on time travel and paean to the late 50s and a simpler time.</p>
<p>I finished the year on Skinnny Legs and All by Tom Robbins and it was the best work of fiction I read all year. A fascinating look at art, the divine Goddess and the Middle East conflict.</p>
<p><strong>Startups</strong></p>
<p><a href="http://www.lulu.com/product/paperback/startup-lessons-learned-season-one-2008---2009/10286294">Lessons Learned by Eric Ries</a><br />
<a href="http://www.amazon.com/Venture-Deals-Smarter-Lawyer-Capitalist/dp/0470929820/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365489&amp;sr=1-1"> Venture Deals by Brad Feld and Jason Mendelson</a></p>
<p>Lessons learned is a compendium of Eric Ries’ blog posts and is full of useful lessons that are probably more ably organised in <a href="http://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365374&amp;sr=1-1">his latest book</a>. Venture Deals is a useful primer, but if you’re interested in this kind of stuff I would highly recommend <a href="http://www.amazon.com/Entrepreneurs-Guide-Business-Law/dp/0538466464/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365510&amp;sr=1-1">The Entrepreneurs Guide to Business Law</a> by Bagley and Dauchy as a more comprehensive read.</p>
<p><strong>Miscellany</strong></p>
<p><a href="http://www.amazon.com/Liars-Poker-Michael-Lewis/dp/039333869X/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365537&amp;sr=1-1">Liars Poker by Michael Lewis</a><br />
<a href="http://www.amazon.com/Moneyball-Michael-Lewis/dp/0393338398/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365561&amp;sr=1-1"> Moneyball by Michael Lewis</a><br />
<a href="http://www.amazon.com/Be-Pack-Leader-Cesars-Transform/dp/0307381676/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365582&amp;sr=1-1"> Be the Pack Leader by Cesar Millan</a><br />
<a href="http://www.amazon.com/Naval-Miscellany-General-Military-Konstam/dp/1846039894/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365600&amp;sr=1-1"> Naval Miscellany by Angus Konstam</a><br />
<a href="http://www.amazon.com/Thousand-Faces-Collected-Joseph-Campbell/dp/1577315936/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365617&amp;sr=1-1"> The Hero with a Thousand Faces by Joseph Campbell</a><br />
<a href="http://www.amazon.com/Geography-Time-Tempo-Culture-Pace/dp/0465026427/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365636&amp;sr=1-1"> A Geography of Time by Robert Levine</a><br />
<a href="http://www.amazon.com/Quantum-Theory-Cannot-Hurt-You/dp/057123545X/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365660&amp;sr=1-1"> Quantum Theory Cannot Hurt You by Marcus Chown</a><br />
<a href="http://www.amazon.com/Talent-Overrated-World-Class-Performers-EverybodyElse/dp/1591842948/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365677&amp;sr=1-1"> Talent is overrated by Geoff Colvin</a><br />
<a href="http://www.amazon.com/Everything-Obvious-Once-Know-Answer/dp/0385531680/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1325365699&amp;sr=1-1"> Everything is Obvious (once you know the answer) by Duncan Watts</a></p>
<p>I won’t go into detail here about all of these. Everything is Obvious was a fascinating look at how we deal with information and The Hero with a Thousand Faces drew some fascinating parallels around our various myths and legends. Michael Lewis is always good value and my wife swears that she keeps me in line with the lessons from Cesar Millan’s books.</p>
<p>&nbsp;</p>
<p>Looking at these books it feels like this year was dominated by me trying to understand my business better and myself better. I hope I can put what I’ve learned here effectively into practice.</p>
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		<title>2010 in Books</title>
		<link>http://www.tonyhaile.com/2011/01/01/2010-in-books/</link>
		<comments>http://www.tonyhaile.com/2011/01/01/2010-in-books/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 14:43:15 +0000</pubDate>
		<dc:creator>tony</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.tonyhaile.com/?p=335</guid>
		<description><![CDATA[<p>These are the books that kept me company and taught me in 2010:</p> <p>Business</p> Four Steps to the Epiphany: Steve Blank The Checklist Manifesto: Atul Garawande The Innovators Dilemma: Clayton Christensen The Innovators Solution: Clayton Christensen Positioning: Al Ries Lean Thinking: James Womack/Daniel Jones Perfect Pitch: Jon Steel Complete Guide to Accelerating Sales Force Performance: [...]]]></description>
			<content:encoded><![CDATA[<p>These are the books that kept me company and taught me in 2010:</p>
<p><strong>Business</strong></p>
<ul>
<li>Four Steps to the Epiphany: Steve Blank</li>
<li>The Checklist Manifesto: Atul Garawande</li>
<li>The Innovators Dilemma: Clayton Christensen</li>
<li>The Innovators Solution: Clayton Christensen</li>
<li>Positioning: Al Ries</li>
<li>Lean Thinking: James Womack/Daniel Jones</li>
<li>Perfect Pitch: Jon Steel</li>
<li>Complete Guide to Accelerating Sales Force Performance: Andris Zoltners/Prabhakant Sinha</li>
<li>Principles of Product Development Flow: Donald Reinertsen</li>
<li>Hacking Work: Josh Klein</li>
<li>The 22 Immutable Laws of Marketing: Al Ries</li>
</ul>
<p>If I&#8217;d only read one of these books it would be Steve Blank&#8217;s, though the books I found myself quoting most were Clayton Christensen&#8217;s. Lean Thinking was one of my honeymoon books and got me thinking about my business in a totally different way. Perfect Pitch confirmed all my biases against powerpoint.</p>
<p><strong>Design</strong></p>
<ul>
<li>The Art of Game Design: Jesse Schell</li>
<li>The Inmates are Running the Asylum: Alan Cooper</li>
<li>Serious Play: Michael Schrage</li>
</ul>
<p>Jesse Schell taught me about the importance of balancing game mechanics; Alan Cooper&#8217;s book was great in many ways but also showed its age in a world of agile methodologies.</p>
<p><strong>History</strong></p>
<ul>
<li>The Ascent of Money: Niall Ferguson</li>
<li>Hero: The Life and Legend of Lawrence of Arabia: Michael Korda</li>
<li>Team of Rivals: Doris Kearns Goodwin</li>
</ul>
<p>Team of Rivals was another awesome Honeymoon book that gave me some insight into how to manage a team, Michael Korda&#8217;s Lawrence of Arabia biography shone a largely uncritical light on Lawrence but was a comprehensive account of his life and achievements.</p>
<p><strong>Fiction</strong></p>
<ul>
<li>The Count of Monte Cristo: Alexander Dumas</li>
<li>The Broken Window: Jeffrey Deaver</li>
<li>Unseen Academicals: Terry Prathchett</li>
<li>The Girl with the Dragon Tattoo: Stieg Larssen</li>
<li>The Girl Who Played with Fire: Stieg Larssen</li>
<li>The Girl who Kicked the Hornet&#8217;s Nest: Stieg Larssen</li>
<li>The Burning Wire: Jeffrey Deaver</li>
<li>Breakfast of Champions: Kurt Vonnegut</li>
<li>Siddhartha: Herman Hesse</li>
<li>The Diamond Age: Neal Stephenson</li>
<li>Juliet, Naked: Nick Hornby</li>
<li>A Man in Full: Tom Wolfe</li>
</ul>
<p>Stieg Larrsen&#8217;s series were read over the course of four days so I think I must have liked them a lot, but the best fiction books for me were The Diamond Age and A Man in Full (part of my minor stoic obsession).</p>
<p><strong>Philosophy/Psychology/Religion</strong></p>
<ul>
<li>A Guide to the Good life, The Ancient Art of Stoic Joy: William Irvine</li>
<li>Thoughts of a Philosophical Fighter Pilot: James Stockdale</li>
<li>Flow: Mihaly Csikszentmihalyi</li>
<li>The Evolution of God: Robert Wright</li>
</ul>
<p>Irvine provided a great intro to stoicism, while the Evolution of God put our beliefs in their proper historical framework. Flow is simply amazing for anyone wanting to understand how to get things done and be happy doing it.</p>
<p><strong>Science</strong></p>
<ul>
<li>E=MC2: David Bodanis</li>
<li>Electric Universe: David Bodanis</li>
<li>Physics for Future Presidents: Richard A Muller</li>
<li>The Grand Design: Stephen Hawking</li>
<li>Bursts: Alberto Lazlo Barbasi</li>
</ul>
<p>E=MC2 and Physics for Future Presidents were the clear winners here. Bursts was intermittently interesting but spoiled by the shoehorning of pointless narrative. Hawking blew my mind but I started to understand less as the book went on.</p>
<p><strong>Apocrypha</strong></p>
<ul>
<li>The Intellectual Devotional: David Kidder</li>
<li>Amusing Ourselves to Death: Neil Postman</li>
<li>Becoming a Writer: Dorothea Brande</li>
<li>The Black Swan: Nassim Nicholas Taleb</li>
<li>I live in the Future: Nick Bilton</li>
</ul>
<p>Amusing ourselves to Death kicked off my year totally changing my position on how we build for the Internet and what it means. The Black Swan provided great material for a future talk. The Intellectual Devotional is the best bathroom book out there and I learned from Nick Bilton that I apparently live in the Future too.</p>
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		<title>Brother, can you spare a dime?</title>
		<link>http://www.tonyhaile.com/2007/05/13/brother-can-you-spare-a-dime/</link>
		<comments>http://www.tonyhaile.com/2007/05/13/brother-can-you-spare-a-dime/#comments</comments>
		<pubDate>Sun, 13 May 2007 19:51:49 +0000</pubDate>
		<dc:creator>tony</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Polar]]></category>

		<guid isPermaLink="false">http://www.tonyhaile.com/2007/05/13/brother-can-you-spare-a-dime/</guid>
		<description><![CDATA[<p><a target="_blank" title="Polar auction" href="http://www.auctioninfo.org/2007/05/13/polar-library-for-auction-at-swann-galleries/">The Swann Galleries in New York are holding an auction of the polar library of Dr. John M. Levinson, a past President of the Explorers Club. Included in the Lots is one of only 65 extant copies of the first book published in Antarctica, Ernest Shackleton’s Aurora Australis, 1908. This copy [...]]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" title="Polar auction" href="http://www.auctioninfo.org/2007/05/13/polar-library-for-auction-at-swann-galleries/">The Swann Galleries in New York are holding an auction of the polar library of Dr. John M. Levinson, a past President of the Explorers Club. Included in the Lots is one of only 65 extant copies of the first book published in Antarctica, Ernest Shackleton’s Aurora Australis, 1908. This copy of the book is known as the &#8216;Veal&#8217; copy because boards from a packing crate containing veal were used to create its cover.</a></p>
<p>It seems my birthday fell just a little too early to take advantage of this.</p>
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		<title>The Blank Slate</title>
		<link>http://www.tonyhaile.com/2006/10/17/the-blank-slate/</link>
		<comments>http://www.tonyhaile.com/2006/10/17/the-blank-slate/#comments</comments>
		<pubDate>Tue, 17 Oct 2006 17:20:55 +0000</pubDate>
		<dc:creator>tony</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.tonyhaile.com/2006/10/17/the-blank-slate/</guid>
		<description><![CDATA[<p><a title="Blank Slate" href="http://www.flickr.com/photos/tonyhaile/272375000/"></a><a title="The Blank Slate" target="_blank" href="http://www.amazon.co.uk/Blank-Slate-Nature-Penguin-Science/dp/014027605X/sr=8-1/qid=1161103987/ref=pd_bbs_sr_1/026-7397314-2158021?ie=UTF8">The Blank Slate</a> by Stephen Pinker is one of those books that you should never read before heading out to meet friends. Quite pleasant conversations about gardening or sports will be interrupted by a diatribe as you attempt to explain the mind-blowing chapter you have just read. [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Blank Slate" href="http://www.flickr.com/photos/tonyhaile/272375000/"><img width="152" height="240" class="left" alt="The Blank Slate" src="http://static.flickr.com/122/272375000_818674efdb_m.jpg" /></a><a title="The Blank Slate" target="_blank" href="http://www.amazon.co.uk/Blank-Slate-Nature-Penguin-Science/dp/014027605X/sr=8-1/qid=1161103987/ref=pd_bbs_sr_1/026-7397314-2158021?ie=UTF8">The Blank Slate</a> by Stephen Pinker is one of those books that you should never read before heading out to meet friends. Quite pleasant conversations about gardening or sports will be interrupted by a diatribe as you attempt to explain the mind-blowing chapter you have just read. This will inevitably lead to an argument as Pinker aims both barrels at the post-modern politically-correct world, ignites the data-driven gunpowder and unleashes some scientific buckshot.</p>
<p>Pinker’s principal beef is with the concept that man is born a blank slate and it is largely his environment that shapes and defines him. He argues that it is all very nice for us all to believe this and it means we can wax lyrical about our equality and ability to perfect man, but it just isn’t backed up by the evidence. Pinker argues that the vast weight of scientific research into the nature/nurture debate comes down heavily on the side of nature, and reports on the other side are often guilty of scientifically-biased wish fulfilment.</p>
<p>Pinker spends a large part of the first half of his book outlining and explaining this evidence, using examples from one scientist’s study of universal human behaviours, responses and mental characteristics (as widespread in Mongolia as in Manhattan) to the classic experiments with twins who have been separated at birth. Apparently, twins in this case often meet in later life to find themselves both owning the same tie, whistling the same song and having married similar women at roughly the same age. Their personalities, while not set in stone, were largely formed before they had even left the womb.</p>
<p>Moreover, people who have suffered damage in specific parts of their brain often have completely changed personalities as a result. The experience of <a title="Phineas Gage" target="_blank" href="http://www.damninteresting.com/?p=231">Phineas Gage</a> is a classic example of this. Pinker’s evidence is largely boiled down to a set of ‘laws’ of the mind. The principal one of which is that your genes are responsible for at least 50% of your personality and play a far more weighty role than your environment. This is not to say that we have no control over our personality, nor that our environment plays no part. Merely that they play a far lesser role than previously realised.</p>
<p>So far, so interesting. But Pinker really gets going in the second half of the book when he applies this learning to various fields from crime to politics to the arts. Are children who grow up in a violent household more likely to be violent because of the environment they were raised in or because they have inherited the genes for violence from their parents? Or to put it another way, all those parenting books that say that parents who smother their children with affection will raise affectionate children might just be talking rubbish if affectionate people are genetically predisposed to have affectionate kids and more distant parents are genetically predisposed to have distant kids. In this case, how parents act with their kids has far less impact than many parents believe.</p>
<p>The argument holds true across a range of subjects as Pinker takes on our political beliefs, feminism, racism and our thoughts on art.  Some may think Pinker oversteps his mark, and I am certainly not doing his argument justice here, but to me this was a powerful explanation of why we are the way we are and it sets out an optimistic view of the future for all that it is set in hard realities.</p>
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		<title>Self Reliance and other Essays</title>
		<link>http://www.tonyhaile.com/2006/07/22/self-reliance-and-other-essays/</link>
		<comments>http://www.tonyhaile.com/2006/07/22/self-reliance-and-other-essays/#comments</comments>
		<pubDate>Sat, 22 Jul 2006 22:58:11 +0000</pubDate>
		<dc:creator>tony</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.tonyhaile.com/2006/07/22/self-reliance-and-other-essays/</guid>
		<description><![CDATA[<p><a href="http://www.flickr.com/photos/tonyhaile/197002249/" title="Photo Sharing"></a>‘Every man is an impossibility, until he is born; everything impossible, until we see a success.’ Ralph Waldo Emerson rocks. I’d read about Emerson in Louis Menand’s <a title="The Metaphysical Club" href="http://www.amazon.co.uk/exec/obidos/redirect?link_code=ur2&#038;tag=yossarianorg-21&#038;camp=1634&#038;creative=6738&#038;path=http%3A%2F%2Fwww.amazon.co.uk%2Fgp%2Fproduct%2F0007126905%3Fv%3Dglance%26n%3D266239%26s%3Dbooks%26v%3Dglance">The Metaphysical Club</a> and made a note to find out more about this polymath of the 19th Century. Reading his essays [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/tonyhaile/197002249/" title="Photo Sharing"><img src="http://static.flickr.com/57/197002249_024c5ab7b9_m.jpg" width="152" height="240" class="left" alt="Self Reliance" /></a>‘<em>Every man is an impossibility, until he is born; everything impossible, until we see a success.</em>’ Ralph Waldo Emerson rocks. I’d read about Emerson in Louis Menand’s <a title="The Metaphysical Club" href="http://www.amazon.co.uk/exec/obidos/redirect?link_code=ur2&#038;tag=yossarianorg-21&#038;camp=1634&#038;creative=6738&#038;path=http%3A%2F%2Fwww.amazon.co.uk%2Fgp%2Fproduct%2F0007126905%3Fv%3Dglance%26n%3D266239%26s%3Dbooks%26v%3Dglance">The Metaphysical Club</a><img width="1" height="1" border="0" style="border: medium none  ! important; margin: 0px ! important" src="http://www.assoc-amazon.co.uk/e/ir?t=yossarianorg-21&#038;l=ur2&#038;o=2" /> and made a note to find out more about this polymath of the 19th Century. Reading his essays on <a title="Self Reliance and other Essays" href="http://www.amazon.co.uk/exec/obidos/redirect?link_code=ur2&#038;tag=yossarianorg-21&#038;camp=1634&#038;creative=6738&#038;path=http%3A%2F%2Fwww.amazon.co.uk%2Fgp%2Fproduct%2F0486277909%3Fv%3Dglance%26n%3D266239">Self Reliance, History and his controversial address to the Harvard Divinity School</a> is a brain-searing experience.</p>
<p>Emerson, a minister himself, was the ultimate non-conformist. He argued that relying on the words of another, be they priest or parent, was a barrier rather than a bridge to God. ‘<em>Yet see what strong intellects dare not yet hear God himself, unless he speak the phraseology of I know not what David or Jeremiah or Paul. We shall not set so great a price on a few texts, or on a few lives.</em>’ If we are merely repeating what we learn without engaging our own intellect, without searching for God on our own terms, then our beliefs have nothing to do with a true knowledge of God but instead are based on whatever we happen to learn and interpret from those around us, who likewise learned their lessons by rote from their elders.</p>
<p>Emerson also had little time for a strict reliance on the Bible, he felt that it kept Christianity in stasis forever looking backward.  “<em>The stationariness of religion, the assumption that the age of inspiration is past, that the Bible is closed. . . indicate with sufficient clearness the falsehood of our theology. It is the office of a true teacher to show us that God is, not was; that he speaketh, not spake.</em>” Instead he saw a living, personal relationship with God independent of others’ thoughts or intervention as the only possible course.</p>
<p>Emerson’s views ranged further than just religion, promoting the importance of action as the true measure of man. He urges us to challenge everything, to accept no idea as fact until we have explored it ourselves, but at the same time to see the unity inherent in the world.  To trust ourselves to be our own taskmaster, to follow our own star and act as we would in solitude when among the crowds, this is his lesson and I would embrace it wholeheartedly were it not for a sneaking suspicion that Emerson’s spirit would disapprove of my implicit acceptance of his words without challenge. . . .</p>
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		<title>The Invisible People</title>
		<link>http://www.tonyhaile.com/2006/06/28/the-invisible-people/</link>
		<comments>http://www.tonyhaile.com/2006/06/28/the-invisible-people/#comments</comments>
		<pubDate>Wed, 28 Jun 2006 15:49:09 +0000</pubDate>
		<dc:creator>tony</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.tonyhaile.com/2006/06/28/the-invisible-people/</guid>
		<description><![CDATA[<p class="MsoNormal"><a title="The Invisible People" href="http://www.flickr.com/photos/tonyhaile/177078416/"></a>“A century from now, when historians write about our era, one question will dwarf all others, and it won’t be about finance or politics or even terrorism. The question will be, simply, how could our rich and civilised society allow a known and beatable enemy to kill millions of people.” [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><a title="The Invisible People" href="http://www.flickr.com/photos/tonyhaile/177078416/"><img width="158" height="240" class="left" alt="The Invisible People" src="http://static.flickr.com/74/177078416_7b46d36e7f_m.jpg" /></a>“A century from now, when historians write about our era, one question will dwarf all others, and it won’t be about finance or politics or even terrorism. The question will be, simply, how could our rich and civilised society allow a known and beatable enemy to kill millions of people.” This is the question <a title="Greg Behrman" target="_blank" href="http://www.icmtalent.com/lect/profiles/50124.html">Greg Behrman</a> seeks to highlight in his compelling and incisive book <a href="http://www.amazon.co.uk/exec/obidos/redirect?link_code=ur2&#038;tag=yossarianorg-21&#038;camp=1634&#038;creative=6738&#038;path=ASIN%2F0743257553%2Fqid%253D1151509179">The Invisible People</a><img width="1" height="1" border="0" style="border: medium none  ! important; margin: 0px ! important" src="http://www.assoc-amazon.co.uk/e/ir?t=yossarianorg-21&#038;l=ur2&#038;o=2" />: How the US has slept through the Global AIDS pandemic, the greatest humanitarian catastrophe of our time.</p>
<p class="MsoNormal">As you can tell from the title, Behrman does not pull any punches. Cutting back and forth through time as we follow key characters in the struggle against the burgeoning pandemic, Behrman shows how time and time again chances were missed to do something constructive about the catastrophe that is Global AIDS. Reagan’s conservative distaste for ‘the gay plague’, Clinton’s empathy but almost total inaction, and the bureaucratic infighting that repeatedly stymied attempts to do something, anything. As each chance was missed, millions more were infected, millions more were orphaned and millions more died.</p>
<p class="MsoNormal">I’d always known about AIDS in an abstract sense, known that there were high infection rates in Africa (where my father was born), but it had never truly hit home until I read this book. I have spent my life living through a holocaust and have for the large part ignored it. I can’t do that anymore. I’ve talked to Ben and we are going to try and find some way to raise funds and awareness for the Global AIDS movement when we go for SOUTH. Our expeditions give us a voice and it is time we used it.</p>
<p class="MsoNormal">For all those who think that AIDS is under control, imagine this. Imagine your child being born already infected with a death sentence. Imagine every third person you see being infected with HIV. Imagine 5-6 million people dying of AIDS in the next two years. Imagine, in fact, that you live in Sub-Saharan Africa. One day our children will ask us what we did about the Holocaust in Africa, let’s hope we have an answer.</p>
<p class="MsoNormal"><a target="_blank" title="Global AIDS Fund" href="http://www.theglobalfund.org/en/donate/">Donate to the Global Aids Fund here.</a></p>
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		<title>The Metaphysical Club</title>
		<link>http://www.tonyhaile.com/2006/06/14/the-metaphysical-club/</link>
		<comments>http://www.tonyhaile.com/2006/06/14/the-metaphysical-club/#comments</comments>
		<pubDate>Wed, 14 Jun 2006 22:05:09 +0000</pubDate>
		<dc:creator>tony</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.tonyhaile.com/2006/06/14/the-metaphysical-club/</guid>
		<description><![CDATA[<p class="MsoNormal"><a title="The Metaphysical Club" href="http://www.flickr.com/photos/tonyhaile/177091333/"></a>I was a bit of a late bloomer when it comes to philosophy. I think the first book that really got me thinking about the subject (if we don’t count Dawkin’s <a href="http://www.amazon.co.uk/exec/obidos/redirect?link_code=ur2&#038;tag=yossarianorg-21&#038;camp=1634&#038;creative=6738&#038;path=ASIN%2F0199291152%2Fqid%3D1150322264%2Fsr%3D8-2%2Fref%3Dsr_8_xs_ap_i2_xgl">Selfish Gene</a>, which got me thinking about everything) was A.C. Grayling’s <a href="http://www.amazon.co.uk/exec/obidos/redirect?link_code=ur2&#038;tag=yossarianorg-21&#038;camp=1634&#038;creative=6738&#038;path=ASIN%2F0753817551%2Fqid%3D1150322255%2Fsr%3D8-1%2Fref%3Dsr_8_xs_ap_i1_xgl">What is Good?</a>, a superb and [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><a title="The Metaphysical Club" href="http://www.flickr.com/photos/tonyhaile/177091333/"><img width="159" height="240" class="left" alt="The MetaPhysical Club" src="http://static.flickr.com/45/177091333_153ac01edd_m.jpg" /></a>I was a bit of a late bloomer when it comes to philosophy. I think the first book that really got me thinking about the subject (if we don’t count Dawkin’s <a href="http://www.amazon.co.uk/exec/obidos/redirect?link_code=ur2&#038;tag=yossarianorg-21&#038;camp=1634&#038;creative=6738&#038;path=ASIN%2F0199291152%2Fqid%3D1150322264%2Fsr%3D8-2%2Fref%3Dsr_8_xs_ap_i2_xgl">Selfish Gene</a><img width="1" height="1" border="0" style="border: medium none  ! important; margin: 0px ! important" src="http://www.assoc-amazon.co.uk/e/ir?t=yossarianorg-21&#038;l=ur2&#038;o=2" />, which got me thinking about everything) was A.C. Grayling’s <a href="http://www.amazon.co.uk/exec/obidos/redirect?link_code=ur2&#038;tag=yossarianorg-21&#038;camp=1634&#038;creative=6738&#038;path=ASIN%2F0753817551%2Fqid%3D1150322255%2Fsr%3D8-1%2Fref%3Dsr_8_xs_ap_i1_xgl">What is Good?</a><img width="1" height="1" border="0" style="border: medium none  ! important; margin: 0px ! important" src="http://www.assoc-amazon.co.uk/e/ir?t=yossarianorg-21&#038;l=ur2&#038;o=2" />, a superb and accessible read. Since then, I’ve been following the philosophical breadcrumbs and taking a rather haphazard approach to the whole business. However, recently the fantastically funny and thought-provoking <a target="_blank" title="Emily Levine" href="http://www.emilylevinesuniverse.com/">Emily Levine</a> told me that I had to read <a href="http://www.amazon.co.uk/exec/obidos/redirect?link_code=ur2&#038;tag=yossarianorg-21&#038;camp=1634&#038;creative=6738&#038;path=ASIN%2F0007126905%2Fqid%3D1150322239%2Fsr%3D8-1%2Fref%3Dsr_8_xs_ap_i1_xgl">The Metaphysical Club</a><img width="1" height="1" border="0" style="border: medium none  ! important; margin: 0px ! important" src="http://www.assoc-amazon.co.uk/e/ir?t=yossarianorg-21&#038;l=ur2&#038;o=2" />, a Pulitzer-Prize winning book by Louis Menand.</p>
<p class="MsoNormal">The Metaphysical Club tells the story of pragmatism, possibly the greatest American contribution to philosophy, through the lives of some of its key characters. Beginning with the Supreme Court judge and civil war veteran Oliver Wendell Holmes and weaving in the Logician Charles Pierce, the Psychologist-Philosopher William James, Jane Addams (known as the first social worker) and the Polymath John Dewey.</p>
<p class="MsoNormal">It is an incredibly elegant book, interweaving the various stories of its protagonists with skill and subtlety. One gets a decent idea of  pragmatism’s meaning and importance, but Menand also places the philosophy and its leading lights squarely in their historical context, showing how the civil war and the religious battles of the day influenced pragmatism’s development. The Metaphysical club also gave me a small introduction into the work of Ralph Waldo Emerson, who is someone I intend to delve far more deeply into. The book is rich in beautiful quotes and I’ll leave you with one by Oliver Wendell Holmes that seems appropriate to my line of work too:</p>
<p class="MsoNormal">“<em>No man has earned the right to intellectual ambition until he has learned to lay his course by a star which he has never seen—to dig by the divining rod for springs which he may never reach&#8230;. Make your study heroic, for to think great thoughts you must be heroes as well as idealists. Only when you have worked alone—when you have felt around you a black gulf of solitude more isolating than that which surrounds the dying man, and in hope and in despair have trusted to your own unshaken will—then only will you have achieved..</em>.”</p>
<p class="MsoNormal">Brilliant.</p>
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		<title></title>
		<link>http://www.tonyhaile.com/2006/03/24/35/</link>
		<comments>http://www.tonyhaile.com/2006/03/24/35/#comments</comments>
		<pubDate>Fri, 24 Mar 2006 11:30:12 +0000</pubDate>
		<dc:creator>tony</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Random]]></category>

		<guid isPermaLink="false">http://www.tonyhaile.com/2006/03/24/35/</guid>
		<description><![CDATA[<p>A fantastic article by Josiah Ober on <a target="_blank" title="Learning from Athens" href="http://bostonreview.net/BR31.2/ober.html">what we can learn from Classical Athens</a> about the true strengths of democracy. (<a target="_blank" title="3 Quarks Daily" href="http://3quarksdaily.blogs.com/3quarksdaily/">Via</a>).</p>]]></description>
			<content:encoded><![CDATA[<p>A fantastic article by Josiah Ober on <a target="_blank" title="Learning from Athens" href="http://bostonreview.net/BR31.2/ober.html">what we can learn from Classical Athens</a> about the true strengths of democracy. (<a target="_blank" title="3 Quarks Daily" href="http://3quarksdaily.blogs.com/3quarksdaily/">Via</a>).</p>
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		<title></title>
		<link>http://www.tonyhaile.com/2006/03/23/32/</link>
		<comments>http://www.tonyhaile.com/2006/03/23/32/#comments</comments>
		<pubDate>Thu, 23 Mar 2006 19:36:05 +0000</pubDate>
		<dc:creator>tony</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Science/Religion]]></category>

		<guid isPermaLink="false">http://www.tonyhaile.com/2006/03/23/32/</guid>
		<description><![CDATA[<p>An event I was gutted to miss was the recent Selfish Gene: Thirty Years On at the LSE, which had such luminaries as Richard Dawkins and Daniel Dennet riffing on each other&#8217;s work. Luckily the <a title="Selfish Gene" href="http://www.edge.org/documents/archive/edge178.html">transcripts and recording</a> are now online. (<a title="Kottke" href="http://www.kottke.org">Via</a>).</p>]]></description>
			<content:encoded><![CDATA[<p>An event I was gutted to miss was the recent <em>Selfish Gene: Thirty Years On</em> at the LSE, which had such luminaries as Richard Dawkins and Daniel Dennet riffing on each other&#8217;s work. Luckily the <a title="Selfish Gene" href="http://www.edge.org/documents/archive/edge178.html">transcripts and recording</a> are now online. (<a title="Kottke" href="http://www.kottke.org">Via</a>).</p>
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		<item>
		<title>A building like a tree, a city like a forest</title>
		<link>http://www.tonyhaile.com/2006/03/15/a-building-like-a-tree-a-city-like-a-forest/</link>
		<comments>http://www.tonyhaile.com/2006/03/15/a-building-like-a-tree-a-city-like-a-forest/#comments</comments>
		<pubDate>Wed, 15 Mar 2006 11:15:33 +0000</pubDate>
		<dc:creator>tony</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Environment]]></category>

		<guid isPermaLink="false">http://www.tonyhaile.com/2006/03/15/a-building-like-a-tree-a-city-like-a-forest/</guid>
		<description><![CDATA[<p class="MsoNormal"><a title="Photo Sharing" href="http://www.flickr.com/photos/tonyhaile/112959416/"></a>Imagine a textile factory where the water comes out purer than when it went in, imagine an auto plant roofed with meadow grasses that is the home of nesting wild birds, imagine a home that produces more energy than it uses where the very concept of waste is unknown. <a target="_blank" [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><a title="Photo Sharing" href="http://www.flickr.com/photos/tonyhaile/112959416/"><img width="147" height="240" alt="cradle to cradle" class="left" src="http://static.flickr.com/49/112959416_cd2e09e58e_m.jpg" /></a>Imagine a textile factory where the water comes out purer than when it went in, imagine an auto plant roofed with meadow grasses that is the home of nesting wild birds, imagine a home that produces more energy than it uses where the very concept of waste is unknown. <a target="_blank" href="http://www.mcdonough.com/">Bill McDonough</a> is the design genius behind these.</p>
<p class="MsoNormal">Bill is an architect who approaches sustainable design from a very different angle. Instead of looking at how we reduce waste, why don’t we find a way to destroy the concept of waste. Instead of classic recycling, which merely turns a high-end product into a low-end product and delays the journey to the landfill, why don’t we design our products for infinite usage so that they never see the inside of a dump?</p>
<p class="MsoNormal">By thinking of products as containing either biological or technical nutrients, Bill looks at how, by replacing current toxins and heavy metals that retard our ability to reuse resources and are often carcinogenic to boot, we can create products that, upon reaching their end of their lifecycle, can be returned to the factory and broken down again into materials that will create the next generation of product with no diminishment of quality.<span id="more-4"></span></p>
<p class="MsoNormal">One key example is a carpet that you lease instead of buy. The rubber mat is a biological nutrient that you could potentially throw out in your garden and instead of polluting the land would nourish it as it degraded, the top fibres are a technological nutrient that when returned to the factory can be broken down and used as raw material for a new carpet of similar quality. This design process works for the company as the reduced scarcity of materials makes for a lower cost base and works for the consumer who is no longer bringing carcinogenic toxins into their homes.</p>
<p class="MsoNormal">I love the way Bill attacks this problem because it fits perfectly with big business. He shows that ecologically intelligent design should not constrain but free companies. Bill’s world is one of no regulation (who needs regulation when you’re not producing any pollution) and plentiful resources.</p>
<p class="MsoNormal">Fittingly, after showing a distaste for taking something that accrues solar energy, sequesters carbon, fixes nitrogen, distils water, creates microclimates, produces complex sugars and self-replicates, and knocking it down and writing on it, his book <a href="http://www.amazon.co.uk/exec/obidos/redirect?link_code=ur2&#038;tag=yossarianorg-21&#038;camp=1634&#038;creative=6738&#038;path=ASIN%2F0865475873%2Fqid%3D1142418615%2Fsr%3D8-1%2Fref%3Dpd_ka_1">Cradle to Cradle</a><img width="1" height="1" border="0" style="border: medium none  ! important; margin: 0px ! important" src="http://www.assoc-amazon.co.uk/e/ir?t=yossarianorg-21&#038;l=ur2&#038;o=2" /> is made of an infinitely reusable polymer. It is a book that just might change not only your life but that of your great-grandchildren.</p>
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